One of the biggest tips for any company when it comes to marketing these days is to utilise video marketing where possible.
It’s not just a gimmick and it’s not just something reserved for the users of TikTok. Video marketing is becoming more and more popular because people are consuming information in different ways.
Modern, content driven digital marketing methods are far more effective than the traditional and the one type fits all marketing that we’ve always had.
Traditional marketing means are still being used, but modern marketing like video marketing is now becoming a clear winner.
There are companies out there such as Fable Studios who offer creative video content services, but you can still do it yourself if that’s where you want to begin. It’s always smarter to use a company to help you with your video marketing.
They will have the tools and the technology where you don’t.
You want to ensure that you are using your video marketing as effectively as possible, and here are some tips to help.
Choose The Type Of Video You’d Like To Do
From explainer videos to testimonials, there are so many options out there!
Content is always going to be something that people want to consume, so you have to get in the eyes and the mind of your audience and figure out what they would want.
In fact, you can make your own life much easier when you simply ask!
You don’t have to combine your business into one type of video, but you do need to consider your customers and what type of videos they would prefer.
For example, a good how-to or product demo is excellent for customers who want to be shown step by step how to use a product by somebody who knows what they’re doing.
When Are People Watching?
It is great that you are putting out content in video form, but what’s the point in putting it out there if nobody’s going to see it?
If you plan to market something on social media, you need to endeavour to find out what the peak times are when users will be using your platforms, or you could use a social media management company to help you out.
If you don’t do this, the video is going to get last at the bottom of their feed and it will lessen the probability of them seeing it at all.
If your audience gets online around 7:00 PM, then make sure your videos are being advertised at that time.
If you have specific customers out there who are going to be listening to your content, then personalise it!
These videos can include your customers name or company, and it can even include examples of how your services or products can benefit them directly.
For example, if you are aiming your next Instagram reel at people who want to use a product from your retail store, make sure you are personalising it so that they know it’s for them.
Analyse The Data
Lastly, don’t wait to find out what makes your customers happy. Make sure that you are taking an active and proactive data driven approach to tweak your campaigns.
When you do this, the real-time analytics can help please keep track of how much your videos are performing across platforms.
Video marketing requires a good financial investment, but you can generate a good amount of return on investment if you do it right.
Photo by Terje Sollie on Unsplash
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