SEO requires dedication and consistency, fine-tuning and regular monitoring and updating.
The algorithms used by search engines change all the time.
Your posts and website in general will therefore also need regularly checking and updating as times and algorithms change.
Patience is a virtue
It can take months for results to show and for the word of your post to spread.
If you are expecting to be able to create a post, add a few keywords and get an influx of hundreds or thousands of views within just a few days,
…you’re out of luck!
SEO is NOT a quick fix.
Learn, learn and learn!
The Internet is jam-packed with posts, videos, informational infographics and articles, just like this one.
They are all ready to offer you help to get your SEO on the right track.
Online Marketers like Neil Patel offer amazing experience, knowledge and services to teach you all about how to learn and implement online marketing to grow your business and attract more visitors to your blog.
Why does my website need SEO?
No matter what kind of provision your site provides (articles and content products, services etc.), most of the traffic on the internet is driven by Google, Bing and Yahoo!
In order for your website to get any number of traffic from search engines, it needs to have good SEO.
Search engines use “targeted searches”.
This means that when someone types something into the search bar, the search engine carefully selects the best and most suitable websites to show in the results list.
If your website is not easy to be found, crawled (searched) or indexed (put into the database), you will not get the opportunities to direct traffic to your website.
You will miss out on a LOT of website visitors – and potential subscribers or buyers.
If you have bad SEO or do things wrong, it can have a HUGE detrimental effect on your search results.
1. Keywords for SEO
Although it is great to get high numbers of visitors to your website, it is more important to get targeted visitors.
Visitors that won’t just read and run.
Visitors that will keep coming back for more because they are your target customers.
So, using the RIGHT keywords is of the utmost importance!
Are you using keywords that are completely relevant to your post?
If the keyword is typed into a search engine, will the reader actually find what they were looking for when they click through?
There is now a Google Penalty for websites that just cram a ton of keywords into their posts.
Make sure you always write with your target reader in mind, but just with a bit of extra awareness of your SEO maintenance.
When researching for my keyword specifics, I look for the top keywords relative to each post that is used in both the US and the UK.
They are where most of my readers are from.
These are then included in my actual content, meta data, pins, descriptions and social media etc.
You should do regular keyword analysis to find out which keywords are the most common and how competitive certain keywords, keyphrases or questions are.
If you find that your chosen keyword is being used by 4-million other websites/posts, you might want to try a long-tail keyword (more on this in a minute) or a different keyword.
Here are some free and paid websites for keyword analysis:
You can use a company like fatjoe.com, which can create a blog outreach post for you that will use an anchor text of your choice to include in the post. This post will have a direct link via your anchor text directly back to your domain.
If you add a link to text like, “this post” or “click here”, nobody will find it through a search engine.
Whereas, if you look at the text I use in my external links I use keywords that people would actually search for.
Keyword Analysis to support backlink building
Ahrefs Keyword Explorer is one of many online tools that enable you to actually find your competitors for certain keywords!
You can see how many backlinks your competitors post has got and where they are all coming from.
Then you can contact the backlinks owner yourself with the aim to get a backlink.
The biggest way that most smaller blogs and businesses get traffic to their site is through social media platforms.
The most popular platforms are:
However, it is important not to just dive in to every single social media avenue all at the same time!
Not only will you get bogged down with doing too much in too many places, but you will also not be focussing enough on your target audience and their avenues of searches.
Many new bloggers jump straight into using all (or most) of the social networking sites, only to realise after a few weeks that their blog is spreading in completely different ways than they originally thought.
They end up ditching one or two accounts and just focus on the ones that are bringing them traffic.
Most blogs and businesses will eventually be on the obvious platforms like Twitter and Facebook, but there are others that you should explore too.
Business orientated: Linkedin and Quora
Image orientated: Flickr and Instagram
Video or sound orientated: YouTube
Backlinks through Social Media
Try to remember that although social networking sites are just that – social networks, they are also WEBSITES!
This means that every single link you post on a social media site is considered a backlink.
Make sure that you use every opportunity to add your links in to every place you can on these websites.
But, be very careful not to SPAM!
Everyone who likes your Facebook page or followed your Twitter account etc. did so because they (assumingly) want to see what you have to say or share.
However, if you are posting one thing after another to a point where their feeds are full up with your links, they are likely to…well, unlike your page and unfollow your account.
6. Yoast SEO
I love Yoast SEO!
Yoast gives you the ability to keep track of all of the basics of in-content SEO.
It notifies you of what you can do better WHILE you actually write the post!
Here is an example of what Yoast tells you while writing a post.
It even provides links to help you to fully understand what everything means.
Not only does Yoast warn you and teach you about your SEO status, but it also helps you to ensure that the readability of your post is at the optimum level.
Yoast uses the ‘Flesch Reading Ease’ test to judge whether your post is easy to read.
It tells you when you have repeated the start of sentences with the same word and how well you are using your subheadings and sentence length.
If you can use Yoast, you are sorted for the basics!
7. Continuous website analysis
In order for you to keep up with getting good search results, you need to be consistent.
You can’t spend hours on SEO one month and then none the next because the results in traffic will also be inconsistent.
Keep a regular check of your website by completing regular website analysis.
Do regular checks of keywords though websites like Semrush
Consistently write VALUABLE content that is appealing to the reader
Check the codes (HTML, CSS) in your header and additional coding to make sure there is nothing having a detrimental effect
Check out the website rankings of your competitors in your niche or the post you are working on. You can do this through websites like Sitechecker or Moz.