Pinterest drives 90% of the traffic to my blog – so it clearly deserves my time and attention (and money, apparently!)

Growing your blog traffic by boosting your Pinterest traffic is one of the most well-known methods of growing “the right” engagement.

In my first ever month of blogging, my Pinterest had an amazing growth of 22,000% ….Whaaaaaa?!

104.851k Pinterest visits in just one month – my first month!

But, never forget the other things you need to do in order to continue growing your traffic.

Like the the importance of improving your Domain Authority Score.

 

How did I do it?

 

Hard work

I never realised how much work a blog actually is…luckily though, I love, Love, LOVE IT!!

At the beginning, I was spending about 2 hours a day just creating pins, pinning, re-pinning, networking etc.! 

Yep…I was a bit obsessed!

But after I started doing the things that I will discuss in this post, that time dropped down significantly. I now only spend about 15 minutes a day (if that) on Pinterest – and that is mostly just for fun!

progress your pinterest

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Eye-Catching Profile

 

Profile Name

When someone sees your profile name in a search and they click on it, they don’t expect to see half empty boards, disorganisation or spam! Make sure that your profile is professional, but still has that little touch of “you” and your branding.

It might sound obvious, but your name is VERY important!

Did you know that Pinterest also classes the words in your profile name as keywords? Awesome right!

So, rather than just putting “Life It Or Not” (which seems pretty vague when you really think about it), add some common keywords in there.

…If you have enough room!

Unfortunately, Pinterest only allows 30 characters in a Profile name, so I couldn’t add many keywords, except “Blog”!

But, whatever you write, always think “keywords”!

Pinterest IS a search engine after all!

Therefore, getting your SEO practice right on Pinterest is extremely important!

 

Description

The description needs to be lengthy, but concise! Simple.

I hate going to a pin to see a more detailed explanation of what I’m about to click through to, just to see it say something like, “I love this post!”. I mean, come on dude!!

Put as many keywords as you can in your description.

The main countries that I get Pinterest traffic from are the UK and US. So, I put in the words “Single Mum | Single Mom”. It is not cheeky at all (I don’t think so anyways), it is just being a bit clever about your SEO and appealing to your whole audience. 

While we are on the subject of keywords – do NOT use #Hastags in Pinterest!

This is not Twitter or Instagram. Think of it as a Google-style thing. People don’t search for hashtags in Pinterest, they just search for ordinary words and phrases. Putting hashtags in your description could actually HURT your Pinterest account!

 

Selection of boards

When you view someones profile and you see just a few boards, do you bother to follow them? 

Ok, if their content is AMAZING then I just might, but I very much doubt that is the case with most profiles that have a minimal amount of boards.

Whatever your niche topic is, it can always be broken down into multiple things. For example, if your niche is jewellery, you might want various boards on the different types of metals, precious jewels/gems, engravings, colours, design types, how to wear it, when/where to wear it etc.

 

Arrangement of Boards

Not only do you have to focus on the variation of boards that you have, but it is also a good idea to actually arrange your boards so that the most relevant or the best one is at the top.

This catches peoples eyes before they scroll, so there is no point in hiding your most popular bits at the bottom of the page, where a huge bundle of people might not even look.

 

Custom Board Cover

This just looks a hell of a lot more professional!

The first time I saw a board cover, I jumped straight onto Google to find out how to make my own!

It really is easy too! You just create your cover image and then upload it as a pin. Then edit the board, check the “change” cover picture option and wa-lah!

If you go on to ‘Canva‘, you can create your own cover to a custom size. Pinterest cover boards are normally adjusted to 217 x 146 pixels.

 

board covers

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Good Content

 

Pin Image

Ok, so you already know you have amazing content in your post – otherwise you wouldn’t be sharing it! 

Now it’s time to make sure that your pins are as good as your post

You don’t want to spend loads of time and energy creating a kick-ass post just to have the pin cover fail you…that would be horrible!

You won’t get any traffic to your blog or Pinterest traffic if your pin covers are not attractive and pleasing to the eye.

I used to use a FREE online program called ‘Crello‘ to create my pin images, but then I fell completely in love with a different program called ‘Canva‘ – on which you can create the cover image for every social media platform you can think of. I love it!

It even gives you free templates for eBooks!! 

 

Themed Pins

If you have a strong visual brand – e.g. colour or theme, you should try to use this on your pin. 

If you decide that you actually don’t want to use those colours etc., you don’t have to – but you should still make all of your pins relatable. Try to keep them as “alike” as you can!

The text should also always stay (roughly) the same – this adds to your branding strength. If you have ten pins that look completely different, people won’t automatically know that they are from your blog.

However, if you consistently put out pins that have a clear theme (and even your blog name/URL somewhere on the page), it becomes instantly recognisable.

The more your viewers see them, the more they will connect them with your blog.

 

Your Website URL

Now, you might just think, “Oh, the viewers will click on the pin and go straight to the website!”

Nuh-uh! Wrong! 

Most people don’t actually click on your pin the first time round – they WILL however, remember the name of your website if it is plastered on all of your pins and you are posting regularly (more on this soon!)

 

Use Vertical images

Although Pinterest allows horizontal images, it prefers vertical ones. 

Of course, you can create a beautifully stunning horizontal cover for your post, but Pinterest will not favour it well.

Also, quite a lot of group boards now don’t even allow horizontal pins (some of the group boards I’m in have a ‘Vertical Pins Only’ rule!)

 

More than one (different) pin per post

You will have much more chance of spreading your post if you have at least 2-3 different (but still linked to your branding) pins!

I try to keep my pin images to three per post. I create all three pins at the same time, and post them up one every few days.

This also tells Pinterest that you are posting new Original pins, which means that it is more likely to start favouring your profile and putting your pins at the top of search feeds – resulting in more impressions, more views and…more CLICKS! Yay!

progress your pinterest

Want More Traffic To Your Pinterest?

 

 

As you can see from these three pins, there was a clear development!

Pin 1: First week of Pinterest, not linked to brand at all and colours were a bit weird!

Pin 2: Looks a bit better. Colours match brand, but pic of child is clearly older than a toddler.

Pin 3: Much better! Image and text work well together, blog URL is clearer, child IS actually a toddler and overall it just seems much more professional.

The below pins are the most recent style, which now fits entirely with my branding and style on my blog etc. They also draw much more attention than my earlier pins!

Click on the image to check out the actual post for these pins!

toddler behaviour management

 

 

 

 

 

 

 

 

Boards

 

Group Boards

One of the best things I have done on Pinterest this month is join group boards!

Think about it…

If a group board has 100k followers, then anything you post in that group is automatically seen by 100k people!!

Amaaaaaaaazing!

Obviously, not all of those 100k people will be online during that week or so while your pin is at the top of a feed, which is why you still have to pin regularly.

Despite how I might sound, I haven’t gone crazy on group boards. I’ve actually been pretty selective. I have only joined seven boards so far (not bad for one month’s work!).

The boards that I have joined are all related very closely to my niche (hate that word!) and the group members are very supportive of each other. The owners of the boards are also very cool people, which definitely helps πŸ˜‰

On group boards (as well as on your own boards actually), it is a general (unwritten) “rule” to follow the 50/50 (or even 60/40) pins per day.

This means that around 60% of the pins on your profile / group boards are ‘Repins’ and around 40% are ‘Originals’ from your own blog.

Some group boards actually have a written rule surrounding this. Many group board owners ask that for every one pin you add to the board, you share one pin back, for example.

 

Your Own Group Board

When creating a group board, it is important to have your own contact details there (email address or profile name) so that people who want to join can find and contact you easily.

…unless you want them to chase you (which I never quite understand if I’m honest!)

You should include the rules of the board, e.g., will you have rules on daily pin/repin allowance? Are there only certain types of pins you want on the board (infographics, long posts, short posts, how-to’s etc.)?

Also, VERY important is the management of the group board.

Pinterest is known to have shut down whole profiles before someone owns a group board which receives a lot of spam!

You could lose your entire profile if some prat decides not to follow the rules! So, be careful who you allow to contribute to your group – check out their profile first.

Don’t launch a group board with nothing in it – people won’t be drawn to it if it is empty! You should build the board first with loads of great posts related to it’s topic.

TIP: You could do this on a public board and then just make it a group board, or you could even build it up in a Secret Board and then make it public before inviting people.

That is how I started mine!

 

Secret Boards

I love secret boards! These are fab for anything you don’t want the public to see.

I gave one example above about how I am using a secret board (to prepare and build up a board that I will be launching as a group board soon), but I have also used my secret boards for ideas for blog posts, tips on how to flirt (don’t bully me now!) and for general things that don’t fit into my niche at all.

I have even used it to store tips on how to get rid of a foot corn (Ewww! Haha, did I gross you out there? Don’t worry, it actually it turned out to be old scar tissue from when I trod on glass as a teenager – so nothing too “eww” about it, really!).

 

This is the description for one of the group boards that I have joined. It is a great board – probably due to the fact that it has such big rule (it deters spammers!)

 

Sharing

This whole sub-section is obviously one of the most important! There is no point in doing all of that work that we have just covered, just to end up not sharing your pins and completely withdrawing yourself from the Pinterest opportunities that await you!

Pinterest

Feel free to give this post a pin πŸ˜‰

Social Media

It is VERY easy to share your pins on social media. I tend to share my posts more on Pinterest, Twitter and Facebook (and have recently started on LinkedIn), but by gaining more followers on Pinterest, you are generally gaining much more exposure.

Share both your pins and your posts from your blog to all of your social media platforms!

Once you have a decent amount of posts/pins, you could even use a Social Media scheduler like ‘Sprout Social‘, ‘Buffer‘ or ‘Hootsuite‘. Be aware that most of the Social Media schedulers these days charge a fee for the full service (as do most online services now), but they all have some kind of free trial for you to test it out first.

If you decide in the end that you don’t actually want or need the service then, hey! You’ve had a free kick for your traffic for a month!

Do NOT forget to add the “Pin It” hover image on your website images so that people can pin directly from there to Pinterest! This is a huge one for driving traffic back to your website because they share it to their 1000’s of followers and then they repin it etc.!

 

Networking with others in your niche

You need to meet other influencers from your niche. No if’s or but’s…you just have to (if you want to be a successful blogger!)

You have probably already met some of the high-flyers in your niche through commenting on their posts or Twitter etc., but have you actually spoken to any of them on Pinterest? This is where they can share your post directly to their page and their hundreds-of-thousands or even millions of followers!

I really cannot recommend this step more! Networking is the best way to learn about your niche and to develop and grow your name and brand as a professional and trusting source.

 

Pin regularly

When I first started on Pinterest, I was only getting about 100 views a day with only 10ish people engaging with my pins.

Now I’m getting about 6-7k views every day and around 150 people engaging with my pins every day! Just after ONE MONTH! I’m VERY excited for the future!

The more I have pinned and re-pinned, the more impressions, views and engagement I am getting back.

I aim to pin around 30 pins / repins every day (obviously with the help of Tailwind!)

 

Pinterest Schedule & Tailwind

When I only had a few posts, I had a Pinterest Schedule spreadsheet that I used to keep track of when and where I would repin my pins or put new pins.

Now that I have many more posts, it would be impossible to do it all myself. It would take me HOURS!!

So…I use the amazing Tailwind.

Everyone seems to talk about Tailwind these days. I honestly cannot vouch for it enough.

Tailwind has probably been the one tool to single-handedly turn my Pinterest World upside-down!

I started with the free version of Tailwind, but could not wait to start using all of it’s amazing features!

I now use the paid version for $9.99 (Β£7.58) a month (although this is subject to change depending on when you are reading this post).

The pricing is not going to break the bank and for the amount of time that I save by using Tailwind, I don’t know what I would do without it!

I would NOT be able to keep up with my scheduling on my own without the help of Tailwind – especially now that my blog has many more pins than when I first launched.

 

Pinterest for Business (Pinterest Analytics)

If you are serous about your blog, I would definitely suggest that you sign up to “Pinterest for Business”!

Having a business account enables you to view the Analytics of your Pinterest account!

It shows you exactly what is happening on your Pinterest account:

  • Your most and least popular pins
  • The other “interests” that your viewers have / what else they pin about
  • The general growth in your account
  • Overall engagement (clicks, repins, views)
  • How many people see your pins in their feeds
  • How many people actually click on each your pins to view it in Pinterest 
  • THE IMPORTANT ONE: How many people then click through to your website!

What seems to be the case in most profiles is that you might have a sh*t load of viewers, but only a tiny percentage of these viewers actually engage in your pins (in which case, the image may need re-jigging).

Likewise, if you have lots of engagement, but not many clicks through to your website, then either your description is too vague or un-targeted, or you have already given the whole post away in the description!

 

Conclusion

If you are serious about your blog and want to grow the visits to your blog, Pinterest is the way to go! I cannot stress how amazing Pinterest is for the growth of your blog – especially in the beginning. I’m proof!

I hope this (pretty long) post has helped you on your way to kicking a** with your traffic on Pinterest and your website.

Please leave a comment below and feel free to share this post on your social networks πŸ˜‰

Thanks for all your help Pinny!

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