Don’t sell yourself short

Do you often find yourself wondering how to market yourself as an online writer?

Writers need to be able to think about the business side of things as well as the “writerly side” if they are going to find success with their writing as a freelance career or as a business.

This is easier said than done, and a lot of writers do really struggle with it.

But as long as you are aware of at least how to effectively market yourself, you are going to achieve so much more and have a much more successful career.

In this post, we’ll take a look at how you can better market yourself as a writer, whatever kind of writer you happen to be.

The Four Steps to Online Writer Marketing Success

Use Your Skills

First of all, remember that you are a writer. This means you have a skillset that can be used directly to help improve your career and market yourself better.

It is worth putting some real time and effort into crafting a few sentences and author bios about yourself which are especially well written.

Bear in mind that this means that they are concise and clear, not that they are overwritten!

That is a common error, but if you can avoid it you will already be in a pretty good position.

Learning the basics of SEO will help you to develop a presence online.

Create A Vanity Page

Every writer needs somewhere on the web where they can direct people to, in order to show off their abilities as a writer.

This vanity page is a website with a portfolio, usually, as well as links to publications you might have to your name and contact details and so forth.

Make sure you put plenty of effort and work into this, as it is really going to help things along nicely.

Also think about utilising the help of an SEO agency to ensure your website gets picked up and seen a lot more easily and quickly.

Learn How To Pitch

One of the most challenging and frustrating parts of the whole deal here is learning how to pitch effectively to prospective clients.

Surprise: You need to be able to do this to make it as a freelance writer.

The easiest way to go about a pitch is to consider what you would like to hear or know or find out if you were the editor in question.

Then it is about presenting your idea as attractively as you can and doing all you can to really sell it.

You will be amazed at how much a bit of practice can help here.

Good Pricing

A tricky issue with freelance writing is knowing how to price your services.

In truth, writers are much more prone to undercharging than overcharging, but selling yourself short is no way to build a freelance career.

Make sure that you are being fair to yourself first and foremost. If you are worth the money, the client will pay it. If they don’t, they are not your client!

Look up some official rates so you know what kind of price to charge, and make sure that you are sticking to it every time. That is going to really help.


Hopefully these simple tips can give you a head start on being able to market yourself as an online writer.

Photo by Judit Peter from Pexels