Have you been wondering why your current content marketing technique is not getting you more customers? Do you want to improve your paid ads campaigns?
Paid ads are a fantastic way to increase your business’ exposure and generate some leads.
Compared to traditional and offline advertising, digital advertising provides flexible budgets that make them suitable for businesses of all sizes, as well as vast target audience sizes.
That said though, paid ads can be tricky territory if you’re not sure what you’re doing. Instead of throwing money at ineffective ads, you could generate better results by making some simple changes.
Read more about how to get more from your paid ads campaigns.
Make the most of free ads management courses
Running paid ads online can be difficult if you’re not sure what you’re doing.
Each platform has its own system and quirks, as well as different features that can make things confusing. Fortunately, there are a lot of free online courses on how to run and improve paid ads campaigns, as well as detailed courses for different platforms.
HubSpot has a range of different (and free courses) or you can check the resources for each platform for some in-depth training run by their own teams.
Using a marketing agency that specialises in paid ads could also help you get more from your budget, especially if your business or organisation lacks the skills and experience needed to run paid ads campaigns.
Here is a useful post on content marketing for beginners.
Be more detailed with your targeting
To help you get the most out of your online ads, you need to be specific and detailed with your targeting.
If you don’t narrow your audience or tailor it to your main customer demographics, you could be wasting money putting ads in front of people who aren’t interested.
Google Ads are highly effective to deliver search-based ads, especially if you’re selling products. Based on different search keywords, it’s important to ensure you’re using the right keywords that could lead customers to your product or service.
You can also use Google Ads negative keywords features to exclude search terms where you don’t want people to find your product or service.
If, for example, you were selling red jackets but not blue ones, your ads should appear under searches using ‘red + jackets’ but not ‘blue + jackets’ to help the user get more effective search results for their queries.
Try new platforms
There are a lot more paid ads platforms than you might realise. Some platforms may provide better results depending on the type of audience you’re trying to target and how much you have to spend.
Explore the top ad networks to see if using a new channel to advertise online could yield better results for your campaigns.
Run evaluations to inform your next campaigns
Carrying out detailed evaluations can help you gauge the effectiveness of your campaigns and help you learn lessons for the next time.
Understanding your Cost Per Result, engagement rates and how they converted to sales or actions will help you establish what types of campaigns work and how you can adjust them to perform better next time.
Running paid campaigns is one way you can market your business and raise awareness amongst different audiences.
If you’ve got the budget and are willing to do some more in-depth research, you can run campaigns that will provide value for money and generate some great results for your business.
Explore the different ways you can get more from your paid ads campaigns to help you achieve better results from your marketing efforts.
Photo by Will Francis on Unsplash
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