So, you want to start a beauty blog?
Considering that the UK beauty industry is expected to hit £339 million by 2025, it makes sense that many people see the need to talk about it!
Indeed, the beauty industry is extensive, and everyone wants a piece of the cake. From healthy skin to trimmed bodies and fashion, there is so much to talk about.
However, if your slice is to write about it on a blog, there are some critical things you should consider first.
Here are some elements of starting a beauty blog that you just cannot ignore.
Decide on the focus
The beauty industry is pretty extensive to say the least. Certainly, it might be impossible to cover every inch of this exciting industry.
Therefore, the most logical thing to do at this stage is to decide on the area that interests you the most.
It is what sets the direction and tone for your blog. While you have the liberty to decide on more than one beauty area, it would help to tie everything in to create harmony.
Remember that blog readers are discerning, and anything that moves away from their interest could quickly result in decreased readership.
Since you are going to be doing a lot of writing or, in this case, typing, it helps to pay critical attention to your content.
Good content makes use of relevant keywords that make it easy for search engines to find and rate.
Speaking of search engines, now would be an ideal time to educate yourself on how to use SEO effectively. Or, if you don’t have to time for that and you have a spare bit of cash available, you could always hire a professional guidance service like top SEO services.
Remember that excellent SEO content can impact your beauty blog positively.
Have a target audience in mind
When you decided to start a beauty blog, did you already know who you intended to write for? Keep in mind that the target market is segmented.
For instance, while older groups may be looking for beauty information that helps them look younger, those aged 18 and 35 may be after tips on delaying ageing. Try to remember that people tend to be seeking different things under the broad beauty subject.
For example, as a thirty (cough!) something year old who also has rosacea, I like to pay more attention to anti-ageing products and products which will reduce redness or inflammation.
As such, I tend to write more about products in this market.
I also find myself extremely interested in using organic and natural products. Although I occasionally use products from brands who do not use all-natural ingredients, I still find myself drawn to that niche.
Therefore, it stands to reason that my readers are more likely drawn to that topic too.
When you settle on your target market, it becomes much easier to choose suitable topics for them.
Even better, it helps to shape your focus more. Your target market can also define how successful your blog will be when you finally launch it. Thanks to media platforms, more people seek ways and means to improve their appearance.
It is particularly true for the younger generation as UK statistics indicate that over 50% of 16 to 35-year-olds read beauty blogs daily.
Meanwhile, those between ages 37 and 45 do it about twice a week.
The other groups go onto beauty blogs depending on their interests at that particular moment.
Choose a simple but catchy domain name
While it sounds easy to simply choose a name for your beauty blog, it is necessary to think about something that can grow with your brand.
One way to get it right is to settle for a name that speaks to your original focus. Additionally, you may want to stick to a short, catchy description that your readers can easily remember.
Most beauty bloggers make use of alliteration in their domain names. For example, ‘Style Sensations’ and ‘The Tresses Trove’ are alliterations, catchy and short.
There is also hosting, choosing a theme for the blog, creating a logo, promoting the site, etc.
All these may seem like huge tasks until you get the hang of each. If you want your beauty blog to go far, it pays to work harder for it.
For more information on how to start a blog from scratch, why not give my Top 10 Amazon Category Best Seller, ‘How to create a kick-a** blog‘ a read?